Medias
Business to business marketing
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Les aspects majeurs du marketing interentreprises sont traités : les études de marché, la communication, la conception d'un produit, le choix du canal de distribution, la gestion des forces de vente, ainsi que la maintenance, la veille, les normes, le design, le marketing vert ou la formation au client.
Technical specifications
Release date | August 27th 2013 |
Language | French |
Publisher | DE BOECK SUPERIEUR |
Categories | |
Composition | Single-component retail product |
Support | Paperback / softback |
Illustrations | Halftones, unspecified, Illustrations, black and white |
Measure | 24.0 cm (Height), 19 cm (Width), 972 gr (Weight) |
Accessibility | No information is available regarding the accessibility of the format Paper |